the pull quote (though there are many):
"We are social but we are not social media. We are social but we cannot survive on content alone. Sometimes being passive consumers of content works against us. If you don’t do it today you’ll put if off and then it will be awkward when you decide you really, really want to email this person. So do it today. Or don’t do it. Or maybe do it tomorrow, but if you don’t do it today you definitely won’t do it tomorrow. Again, make a list. Wash your face."