11 January 2007

10 the more you know

i love sugary cereals and am always game to try anything on sale. which is how i got suckered into the new Fruity Cheerios. as it turns out, a sugary cereal with 25% less sugar equals little more than a bowl of bleh.

i was going to write a big long tirade about how unlikely it was that a simple fruit loops knockoff could go so incredibly wrong, but then i looked at the box.

now, i'm the dairy queen. part of the appeal of sugary cereals lies in their necessitation of dairy accompaniment. so i'm very well versed in milky matters.

and i'll go ahead and disclaim that i'm rather squeamish about food photography, because it's terribly difficult to shoot any kind of cuisine without making it look sweaty or grotesque.

but seriously. check out the milk in this spoon.

i know some menial exhausted and overworked twenty-something devoted long hard hours to the orchestration of that splash, but a photograph of frantic O's committing suicide to escape the amoeba that is so clearly about to ingest their fruity friends hardly seems the best marketing ploy.

10 comments:

Bombsy said...

i dated me a graphic designer once who did alot of work in food advertisement. he told me that the milk in most cereal adds is actually glue, they put dish soap in hot chocolate and soda to make it look bubbly and foamy, and most meat in burger adds is actually cake. he was nuts and twice my age, but i'm amused every single tim ei go grocery shopping thanks to him.

oline said...

wonder how much worse the food would look if they left it alone. there's a scary thought.

and editorOline must confess that- as a people- graphic designers have for quite some time been the bane of my existence (and i'm guessing croftie's too since art designers are just graphic designers in fancy pants). but they do have some fun tricks up their sleeves.

Linda said...

Cake?! Burger ads are cake? Great. Now when I'll see a burger king add, I'll want both meat AND chocolate. Lindear's cravings have officially spawned. (ew. spawned)

nick said...

i'm betting that glue is just Elmers... which i guess means it's non-toxic so we could eat it.

oline said...

but do we really want to?

nick said...

ummm..... no.

nick said...

here's a contradiction about you i love. diet pepsi, but a love for sugary cereals. thoughts, anyone?

oline said...

i think it's because the sugary cereals were forbidden in our house and my grandmother would always buy them for me at hers. so there's something very elicit about being an adult and being able to have sugary cereal every single day. fortunately the sugary cereal intake is no where near the level of the diet drink consumption.

Les Savy Ferd said...

run for your lives little loopies! That glue-moeba is right behind you!

oline said...

glue-moeba?! o great wordsmitheri.