i don't particularly like cursing (though there is that contingent that believes i unloose violent curses into a pillow every night and though on every single occasion where my bad driving might have led to death, i have said shit- which i really really would hope is not going to be my epitaph, but that's beside the point).
in writing it's fine and when the people around me curse, am not going to stop them or pull a frownie face or anything (unless my mum or small children are present, in which case you get death eyes, the brows of disgust and the lips of disapproval). but when they curse at me in anger, i want to claw them and that's not a particularly useful impulse. curses should be meaningful, significant, weighty. then when you're making A Big Point and do curse, it's all the more powerful. it's an actual curse, not an adjective.
so i was rather alarmed when the subject line of the ticketmaster reminder email for the wolf parade show flippantly included the phrase "Don't forget Wolf Parade, Holy F#$k!" it wasn't offensive but it wasn't welcoming either. it was by no means "kanga and the roos." coupled with the other opener's name it just seemed a response to exotic cuisine: holy f#$k! frog eyes!
all this made it incredibly difficult to tell people the name of the opening act. "holy eff" was too prudish. the alternative was too tourettes. we went the tourettes route but it still took a prolonged conversation before kahriysztieenuh realized the dread pirate and i were not shouting random obscenities, but identifying the band.
the shitty thing is that i kind of really liked "holy f#$k!" i kind of really want to buy their cd. i kind of really want to tell people about them. but what can you say? hey everyone, holy f#$k!